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Branding design for Animus Care Mental Health Center. Animus Care is a team of specialized psychologists, psychotherapists, psychiatrists who offer innovative services in the field of psychology, psychotherapy, psychiatric monitoring, philosophical counseling as well as care and assistance for people with special needs.
Animus Care Philosophy
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Animus Care is active in the field of mental health, providing services both classic and innovative. Combining knowledge, rich experience in the field of mental health and the most modern data of social psychiatry, with the philosophy and the possibility of a multidisciplinary approach, aims to cover holistically the needs of the beneficiaries both individually and at the group level.
Objective
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Our objective was to create a branding design that exudes peace, serenity and fully aligns with the philosophy of mental health. At the same time, we wanted it to exude dynamism and prestige by essentially representing the scientific field of psychiatry.
Branding Design
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The branding design was based on the combination of the initials of psychology and philosophical counseling in greek language – Φ & Ψ – in an effort to emphasize the balance between logic and emotion as an essential factor in our mental health.
Branding Colors
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To complete branding design we used mainly earthy shades. We used the brown as the main color of the logo, combining tons of pastel, in order to exude peace and quiet.
Our goal is to promote your business immediately, dynamically and effectively with a strong visual product that will make you stand out