Branding design for nutritionist – dietitian Mrs. Panagiota Vasilakis and her diet agency DIET PV, which provides services such as body weight management, diet, hormonal disorders, obesity, metabolic syndrome, and many others.
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Mrs. Vassilaki entrusted us with the branding design of her new office. The philosophy of the office is based on personalized services aiming to serve the needs, rhythms and lifestyle of each client individually, always offering a guaranteed and successful result.
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Our objective was to design a unique logo suitable to visually communicate the character of the business. We relied on minimal lines wanting to emphasize the absolute balance and well-being offered by healthy eating. The design of the logo resulted from a combination of the original letters of the office “Diet PV” with the “yin and yang” symbol.
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Finally, in order to complete the branding identity, we used a green color. We also used heavyweight Colorplan papers for a more premium sensation.