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Branding and packaging design for the new health food store Igia Stores, located in the center of Kalamata.
Igia Stores Philosophy
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The city of Kalamata is considered one of the places in Greece that represents the Mediterranean Diet worldwide. So, IGIA stores provide foods of high nutritional value, upgrading and promoting the most important value… our health.
Objective
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In combination with the design of the branding, our aim was to create a visual identity that is properly reflected in the various food and fruit juice packaging of the store, such as those of nuts, organic products, superfoods, smoothies and many more.
Branding and Packaging Design
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The design of the branding was based on the composition of the fruits in a circle way, which forms the nutritional chain of all these foods that the store provides in its effort to meet every need of the consumer for a rich nutritional value and healthy lifestyle.
Branding Colors
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To complete branding design we mainly used two colors. Basically the green color of the olive tree, as it represents the core of the Mediterranean diet. Also, in combination with the green, we used the gold print, wanting to give a more premium character to the aesthetic result.
Our goal is to promote your business immediately, dynamically and effectively with a strong visual product that will make you stand out